About Us

Furmula is more than a brand—it’s a love letter to pet parents everywhere.

Proudly U.S.-based under Furmula LLC, we started with one mission: to create premium embroidered hats that let pet lovers wear their pride and carry their furry best friend’s spirit wherever life takes them.

Each cap is custom-stitched with your pet’s name and breed silhouette on the side — a personal nod from your best friend that says:

“Approved by [Pet Name].”

It’s not just a cap. It’s your connection. Woven in thread.

In a world full of noise and pressure, we all look for something that keeps us grounded — a formula for love, motivation, and joy.

At Furmula, we believe that formula isn’t found in books or quotes. It’s lying
on your couch, wagging its tail, purring in your lap, waiting for you to come
home.

That’s why we created Furmula — a name that blends “formula” and “fur” — because the truest kind of love often comes with four legs and a
heartbeat.

And since our pets can’t always come with us — to work, on trips, or into the chaos of daily life — our caps are designed to bring them with you in spirit.

Through premium 3D embroidery and meaningful details, your Furmula cap carries their presence, their love, and their quiet approval — wherever you go.

Wear it with pride.

Because when your pet approves… what else really matters?

Why Furmula?

Because we believe love shouldn’t stay at home.

Because we believe pets are family, not accessories.

Because we believe pride deserves to be worn, not hidden.

This is Furmula.

Stitched with love.

Worn with pride.

Approved by them.